The women’s soccer world cup and its financial implications

By John A

Countries often bid to win the right to host the World Cup and other such sporting events, even if it involves major investment. Japan is investing millions to be Olympic-ready by 2020.

Nations are going the extra mile due to the financial benefits of hosting such events. 

Russia, which hosted this year’s World Cup, claimed to generate about $31 billion in GDP over the next few years. It credited infrastructure investment and tourism as the main source of the country’s predicted growth.

So what financial implications will the Women Soccer World Cup have? Let’s find out:

TV Interest

In a surprising turn of events, 2019 FIFA Women’s World Cup final match generated higher ratings than the 2018 men’s final match.

The huge number of ratings means high revenue through ads and subscriptions as there are more people watching the show.

The match scored a rating of 10.0/27, which is a lot higher than last year’s men’s match which scored a rating of 8.3/21.

More Jobs

World Cup brings more jobs to the country. The government hires more workers to improve infrastructure. It provides jobs to the needy, thus helping the economy.

Increased Revenue

The 2019 FIFA Women’s World Cup event generated huge interest and brought tourists to the host country (France), thus helping the economy. Hotels were booked, more money was brought into the country. 

The interest generated by the World Cup is so high that there are already talks about reducing the gender pay gap

Big events, such as the FIFA Women’s World Cup generate a lot of curiosity and prove to be beneficial for not only the host country but also where they are aired as they generate high television ratings.